Mani Ratnam Directorial PS1 Becomes The First Tamil I-Max Format Film, To Join Hands With Lyca Productions For AR Experience

PS1 (Ponniyin Selvan Part 1), a film directed by Mani Ratnam, an upcoming Indian Tamil-language action film, is set to release on September 30, 2022. It stars Aishwarya Rai Bachchan, Jayam Ravi, Vikram, Sobhita Dhulipala and others. Kalki Krishnamoorthi has written epic historical fiction. 

The drama-fantasy film will be released in five Indian languages: Tamil, Hindi, Telugu, Kannada and Malayalam. Netizens have shown excitement for its original Tamil version and tickets are getting sold in huge numbers. It is said to be made with a Rs 500 cr budget.

It includes some heavy VFX since it is placed in an entirely different time period. It has also become the first Tamil film to be released in I-MAX format. In Chennai, the shows of this epic drama in 2D IMAX format were sold out in straight 3 minutes.

The highly awaited magnum opus movie will join hands with Lyca productions to introduce a special augmented reality experience for the film. Snap Inc. joined them as their exclusive Augmented Reality (AR) partner to keep the ‘Gen Z Snap-chatters’ occupied. It leads to fans getting a glimpse of the world of Kingdom Chola through interesting and lifelike AR experiences.

Snapchat has planned to launch an AR motion poster lens developed by Snap Lens Network Ambassador Kavin Kumar from Coimbatore for this movie. The lens gives the huge poster alive through 2.5D animation where users can scan the poster and the elements of the poster will come alive.

“I had read the book a long time ago when I was in school. I was fascinated by it even then. It is meant to be up there, on the big screen. The way Kalki writes, it feels like he is personally narrating the story to you. It’s vivid, the spectacle is there in front of you,” Mani Ratnam had said.

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