Burjeel Holdings is a prominent private healthcare services provider in the MENA region. With legend Shah Rukh Khan as its new brand ambassador, it is one of the biggest companies in the United Arab Emirates.
It runs 39 hospitals and medical centers across the MENA region and expects numerous people—travelling to the UAE—to come for medical requirements. Dr Shamsheer Vayalil, UAE-based Indian entrepreneur owns it.
King Khan will be in a regional multi-platform advertising campaign. The hospital’s new campaign with him will commence within a few weeks. It was proclaimed during a ceremony that took place in Abu Dhabi recently.
“Visiting Burjeel Medical City and listening to Dr. Shamsheer Vayalil was both insightful and inspirational,”Gulf news quoted Khan as saying. He added, “Meeting employees and witnessing the immense passion and pride they have in their work was humbling. They really live the value of being for the people, by the people, and I’m excited to be a part of that story.”
It marks the first time ever collaboration with it comes to being a healthcare ambassador for Shah Rukh. According to him, “Healthcare is an industry we can all relate to and one we’ve all had experiences with.” Vayalil believes Khan has principles, a powerful personality and excellence.