Diwali releases were set to lock horns at box office as Akshay Kumar starrer Ram Setu and Ajay Devgn – Sidharth Malhotra starrer Thank God released with below par responses in advance bookings. But as expected films jumped in spot bookings and managed very good day one.
Akshay Kumar starrer Ram Setu released in 3100 screens all over India and marketing was low with low pre release buzz. But as predicted by us, film scored big in spot bookings and now because of that film had good day one. Film collected 15.25 cr nett on day one which was 2nd best opening for Hindi films, only 2nd to Brahmastra.
Yesterday again film managed to stay strong especially in Gujarat and central region. As per early trends, film collected 11.40 cr nett day two and this was 25% drop which is normal next to festival.
Film dropped further on Thursday and collected 8.75 cr nett which is expected drop post festival.
Film collected 6.05 cr nett on day 4 with further 29% drop. Film grew by 18% on Saturday and collected 7.30 cr nett which was decent trend. Film held to same numbers with 7.25 cr nett on Sunday due to big cricket match. Monday drop was inevitable and film dropped big 49% and collected under 4 cr nett.
Film has 7- day total of 59.75 cr nett. Film needed to hold on Monday as last chance of survival for decent lifetime total but with such big drop lifetime will be under 80-85 cr nett. This is still a strictly average total but not bad conserving it’s is highest earner of the year.
15.25 cr nett
11.40 cr nett (25% drop)
8.75 cr nett (24% drop)
6.05 cr nett (29% drop)
7.30 cr nett (18% jump)
7.25 cr nett (1% drop)
3.75 cr nett (48% drop)
59.75 cr nett
Film has received mixed reviews but still film has done well with no big drop and next three days are crucial for respectable lifetime total.
Ram Setu is helmed by Abhishek Sharma who has previously directed films such as Tere Bin Laden, Tere Bin Laden: Dead or Alive, and Parmanu: The Story of Pokhran among others. Dr. Chandraprakash Dwivedi, who directed Akshay in the historical drama Samrat Prithviraj earlier this year, has served as the creative producer on the film.
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